In turn, we start planning for the holidays quite early. I actually started in January this year. Mostly due to be overwhelmed with our workload last holiday season. We survived and thrived, but in hindsight, I can see what we could have done better.
This year I wanted to be ahead of the game. Even if that includes not applying to shows that we love and previously did well at. We need to focus on a few key things. Its important to us that we're not flying by the seat of our pants this year because we have some great opportunities that have been bestowed upon us. They deserve our focus.
So what does that mean? Well, first it means I'm anticipating not chewing John out for empty inventory bins because I'm predicting how much inventory to have in stock for popular items. Of course we've always done that, but the holidays can be overwhelming with production and it is just the two of us. We're married and its easy to get loose with being flustered at each other with work stuff. However, we actually like each other so that's something that is always first to get nurtured. Second, sending goods off to Amazon. Since its inception, we have been apart of Handmade at Amazon. We did have a weird hiccup with our shop that was resolved via a conference call - it was a totally weird one off thing that no one knows how it glitched. Love it or hate it, people love using Amazon. We had a glorious return to Amazon and sold quite a bit there. We're sending a handful of products to be available for Prime delivery. Lastly, this is the tough one for me (I'm an ENTP), is focusing in on a choice selection of work. Which means, less custom work availability. We will have a cutoff for custom orders much sooner this year. I LOVE custom work. I like making new things All. The. Time. However, it can be a time suck. Part of our issue last holiday season was saying yes too much. Hindsight is 20/20.
With all that said, we're currently focusing on some exciting things that we're super stoked to share soon. Hence the quietness from us. Stay tuned friends!
Lasers and love - Thea